GRIFFEY // CITY KIDS
City Kids is the community Griffey built around the world of The City — the human side of the music, clothing and visuals.
For Griffey, City Kids comes from the same place as the songs: feeling like you are still finding where you belong while refusing to stop building yourself. It reflects the ambitious outcasts, city dreamers and creatives who do not always feel at home in one box.
The values behind it are simple: belong without having to become someone else, look out for your people, stay kind without becoming weak, be bold enough to take up space, own your weaknesses and keep becoming stronger.
City Kids is the community. CITY KID is the uniform. Through City Kids, Griffey extends his world beyond music into fashion, visuals and a shared identity built around belonging, growth and making your own place in the city.